Thursday, January 28, 2010
Too funny!
Today in my Buyer Behavior class we were talking about the relationship between religion and branding...kind of a random subject because we started out this week talking about cultures and then got off on this tangent. Anyway, we started talking about the advertising history of different religions and the LDS church was the one we focused on the most. My teacher decided to show us how they market themselves to members and non-members. She showed us the website http://www.mormon.org which is targeted for non-members. Then she showed us http://www.lds.org which is for members of the church. On that site's homepage was a link for the youth version of the site. She clicked on the link and up popped a warning page saying "THIS CONNECTION IS NOT TRUSTED." The entire room was laughing hysterically. Then it took my teacher about 3 tries to finally view the page. It made my day!
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